Defining the icon.
With Black Icon, our work went beyond marketing — it became design storytelling.
We helped transform precision into presence, crafting a narrative where every frame speaks of power, craftsmanship, and identity.
From concept to campaign, we built a world that mirrors the brand’s essence: German engineering, Italian artistry, and timeless strength.

Reinventing vision.

From creative direction to digital storytelling, we crafted a communication that mirrors what Switch It truly stands for: versatility, individuality, and design with purpose.
Each campaign was built to connect deeply with both optical partners and final consumers, translating complex design concepts into simple, emotional experiences.
Marketing with soul, strategy and purpose.
Our work with Calici has been more than just building campaigns — it’s been about crafting a story.
A story of excellence, authenticity, and experience, where every detail reflects the spirit of Sardinia and owner’s passion for turning moments into memories.

